Born and raised in Hamburg, the love for the Nordic countries is part of my DNA. Growing up, I spent almost every holiday at the Danish seaside. Through these and other trips to Sweden and Norway, I learned about Nordic aesthetics and design and was captivated ever since.

My work experience of 10+ years in strategy consulting and project management includes my role as Head of Client Development, analyzing business and market trends for key clients of a big international law firm in London and Hamburg - always working on being one step ahead with a clear future-oriented and client-centred mindset. 

As a strategy consultant for the otto group, I was working on various projects from accessing new markets to leveraging synergies among fashion lines of the different subsidiaries. Even long before I started my career as an E-Commerce Manager for the biggest German Fashion & Lifestyle Player in 2015, my heart has been beating for the Fashion industry.

As a trendforecaster with a certificate from SAFD I can now use my experience to translate macro trends into concrete fashion trends and styles. So that we all feel more armed and well-dressed to conquer & design (a better) tomorrow.